Collaboration

Holy Art x Gulsah Hamurcu

Holy Art is an international contemporary art platform connecting artists, curators, collectors, and creative communities through exhibitions, publications, artist representation, and cultural initiatives around the world. Visual artist, designer, and illustrator Gulsah Hamurcu became a member artist of The Holy Art, joining an international network of contemporary creatives working across a wide range of artistic disciplines. Based in Istanbul, Turkey, Hamurcu’s artistic practice explores the relationship between fashion, identity, color, and visual storytelling through illustration, digital art, and multidisciplinary creative work. Her visual language is characterized by hyper-color palettes, maximalist compositions, surreal forms, and influences drawn from Harajuku culture, rave aesthetics, Pop Art, Cubism, Futurism, and Surrealism. Through her participation in The Holy Art community, Hamurcu's artwork is presented alongside international artists working within contemporary art and visual culture. As part of this collaboration, her digital artworks were selected for group exhibitions organized by The Holy Art in both New York City and Tokyo, expanding the international visibility of her artistic practice beyond fashion and into contemporary art spaces. The exhibitions showcase Hamurcu’s ongoing exploration of color, imagination, identity, and creative self-expression while highlighting the connection between her visual art practice and her fashion brand, Frammy Land. Collaboration Details Organization: Holy ArtProject Type: Artist Membership & International Group ExhibitionsExhibition Locations: • New York City, USA (10–13 July) • Tokyo, Japan (6–9 October)Artist: Gulsah Hamurcu  

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Holy Art x Gulsah Hamurcu

Heartbreakers Club x Frammy Land

Heartbreakers Club is a London-based women-led nightlife, festival, and community platform founded by Twinks Burnett and Alex Ingram. Through parties, festival stages, and creative events, Heartbreakers Club creates empowering spaces where friendship, self-expression, music, and collective joy take center stage. This collaboration with Frammy Land explores the intersection of festival fashion, stage costume design, and community-driven creative expression. For this collaboration, Frammy Land designed a custom stage wardrobe inspired by the visual identity of Heartbreakers Club. The project was built around the idea of "matchy-unmatchy" styling — creating two distinctive looks that complement each other while reflecting the unique personalities and roles of both founders. Drawing from Heartbreakers Club’s signature pink and red branding, the custom designs incorporated bold color blocking, playful silhouettes, and performance-focused details suitable for both nightlife environments and large-scale festival stages. The looks were created for Twinks Burnett and Alex Ingram to wear during their live appearances as Heartbreakers Club, where Alex performs as DJ Alphagal while Twinks hosts, performs, and energizes the crowd. The designs debuted on stage at Mighty Hoopla Festival, one of the United Kingdom’s leading pop and LGBTQ+ music festivals, becoming part of the duo’s visual identity during their live performances. Combining rave fashion, stage costume design, and community-driven storytelling, the collaboration reflects Frammy Land’s ongoing interest in creating wearable experiences that celebrate friendship, creativity, confidence, and joyful self-expression. Collaboration Details Collaboration: Heartbreakers Club x Frammy LandLocation: London, United KingdomProject Type: Custom Stage Costume DesignFounders: Twinks Burnett & Alex IngramFestival Appearance: Mighty Hoopla FestivalCreative Concept: Matchy-Unmatchy Performance StylingDesigner & Illustrator : Gulsah Hamurcu

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Heartbreakers Club founders Twinks Burnett and Alex Ingram wearing custom stage costumes designed by Frammy Land for Mighty Hoopla Festival performances.

EDC Las Vegas x Frammy Land

Frammy Land made its debut at EDC Las Vegas , one of the world's largest electronic music festivals and a global gathering point for rave culture, creativity, and self-expression. Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land is a rave and festival fashion brand built around original artwork, colorful design, and creative self-expression. Bringing the brand to EDC Las Vegas marked an important milestone in Frammy Land’s journey within the international festival fashion community. From May 16–18, Frammy Land welcomed festival attendees at its vendor booth at the Las Vegas Motor Speedway , creating an immersive brand experience inspired by rave culture, original artwork, and self-expression. The booth featured the brand’s signature colorful aesthetic and showcased a selection of rave bodysuits, festival outfits, accessories, and illustration-led fashion designs. One of the most rewarding aspects of the experience was connecting directly with the EDC community. Throughout the festival, visitors from around the world stopped by the booth to discover the brand, explore the collections, and share their passion for creativity, individuality, and festival culture. EDC Las Vegas, produced by Insomniac Events, is recognized as one of the most influential festivals in electronic dance music. Participating as a vendor allowed Frammy Land to connect with a global audience while becoming part of a community built around music, art, creativity, and the values of Peace, Love, Unity, and Respect (PLUR). The experience reinforced Frammy Land’s commitment to creating colorful, expressive fashion for festival communities around the world and marked the beginning of future appearances within the global EDM and rave culture scene. Collaboration Details Event: EDC Las VegasLocation: Las Vegas Motor Speedway, Nevada, USAProject Type: Festival Vendor ExperienceOrganizer: Insomniac EventsIndustry: EDM Festival & Rave CultureFounder, Designer & Illustrator: Gulsah Hamurcu

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Frammy Land festival vendor booth at EDC Las Vegas showcasing colorful rave fashion, festival outfits, accessories, and original illustration-based designs.

One N Only X Frammy Land

ONE N ONLY EDM  is a festival travel company that helps music lovers experience some of the world's most iconic electronic music festivals through curated hotel packages, shuttle services, and community-focused travel experiences. The company is known for organizing travel packages and experiences for major EDM events, including EDC Las Vegas , EDC Orlando, and Beyond Wonderland. For this collaboration, Frammy Land designed an exclusive merchandise collection for ONE N ONLY EDM, creating a custom apparel line that reflected the company's vibrant community, festival travel culture, and passion for electronic music experiences. Led by designer, illustrator, and creative director Gulsah Hamurcu, the collection was developed from concept to final production, including original hand-drawn illustration design, graphic design, apparel concepts, pattern development, and merchandise direction. The project resulted in a collection of approximately fifteen custom-designed pieces created specifically for the ONE N ONLY EDM community. Inspired by festival culture, self-expression, and the colorful world of EDM events, the collection combined bold graphics, playful visual storytelling, and wearable designs suitable for festivals, travel experiences, and community gatherings. The collection continues to be sold through ONE N ONLY EDM's official merchandise program and is regularly featured at the company's events and festival experiences. Members of the ONE N ONLY EDM team, including the founders and staff, actively wear the collection during events, making the designs an integral part of the brand's visual identity. One of the most distinctive elements of the collaboration is the custom kimono design, which has become a recognizable community piece within the ONE N ONLY EDM ecosystem. The kimono is frequently gifted to community members and worn collectively during events, creating a shared visual experience that strengthens connection, belonging, and community spirit. This collaboration demonstrates how merchandise design, festival culture, and community building can work together to create meaningful experiences beyond traditional apparel. By transforming merchandise into a tool for identity, participation, and self-expression, the project reflects Frammy Land's approach to creating fashion that connects people through creativity, music, and culture. The project was developed through Frammy Design Studio, Frammy Land's creative design practice focused on merchandise design, brand collaborations, festival fashion, custom apparel development, and illustration-led creative direction. Collaboration Details Collaboration: ONE N ONLY EDM x Frammy LandLocation: United StatesProject Type: Official Merchandise Collection DesignCollection Size: 15 Custom Designed PiecesIndustry: Festival Travel & EDM ExperiencesSignature Piece: Community Kimono DesignDesigner, Illustrator & Creative Director: Gulsah HamurcuCreative Studio: Frammy Design Studio

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One N Only X Frammy Land

KC GRAD x Frammy Land

KC GRAD (GRAD – European Centre for Culture and Debate) is one of Belgrade’s leading independent cultural institutions, bringing together artists, designers, creatives, and cultural communities through exhibitions, workshops, music programs, debates, film screenings, and interdisciplinary cultural events. As part of the annual Christmas Designer Market, Frammy Land participated as an independent designer and vendor, introducing its colorful world of original artwork, illustration-led fashion, and creative self-expression to the Belgrade creative community. Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land presented a curated selection of fashion accessories, original designs, and illustration-based products created to celebrate creativity, individuality, and artistic expression. The Christmas Designer Market brought together independent designers, artists, and makers from across the region, creating an opportunity for visitors to discover unique products directly from their creators. Among a predominantly local group of designers, Frammy Land participated as one of the international brands featured within the event. Beyond the sales experience, the event provided an opportunity to connect with artists, designers, and members of Belgrade’s cultural community within a venue recognized for its contribution to contemporary art, culture, and creative exchange. Participating in KC GRAD’s Christmas Designer Market reinforced Frammy Land’s connection to independent creative communities and highlighted the relationship between fashion, illustration, contemporary art, and cultural participation. Special thanks to Ljudmila Stratimirovic for her support and hospitality throughout the event. Collaboration Details Event: Christmas Designer MarketVenue: KC GRAD – European Centre for Culture and DebateLocation: Belgrade, SerbiaProject Type: Designer Market ParticipationIndustry: Art, Design & Cultural EventsAudience: Creative Community & Independent Design Market VisitorsFounder, Designer & Illustrator: Gulsah HamurcuSpecial Thanks: Ljudmila Stratimirovic    

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KC GRAD x Frammy Land

Soundscapes x Frammy Land

Soundscapes is a boutique festival experience held in Zanzibar, bringing together music, art, wellness, culture, and creative communities in a unique island setting. Surrounded by the Indian Ocean and known for its focus on connection, creativity, and cultural exchange, the festival attracts an international audience seeking immersive experiences beyond traditional music events. As part of the festival, Frammy Land participated as a festival vendor, introducing its colorful world of festival fashion, original artwork, and illustration-led designs to attendees from around the world. Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land showcased a curated selection of rave fashion, festival apparel, accessories, and original illustration-based designs created to celebrate creativity, individuality, and self-expression. Throughout the festival, visitors explored the collection while connecting through a shared appreciation for music, art, culture, and personal expression. The vibrant atmosphere of Zanzibar provided a unique backdrop for presenting Frammy Land’s playful visual universe to an international community of creatives, travelers, and festival-goers. Participating in Soundscapes strengthened Frammy Land’s connection to global festival culture while expanding the brand’s presence within creative, lifestyle, and music-focused communities. The experience reinforced Frammy Land’s commitment to creating expressive, illustration-led fashion for international communities and highlighted the ongoing relationship between fashion, art, travel, music, and self-expression. Collaboration Details Event: SoundscapesLocation: Zanzibar, TanzaniaProject Type: Festival Vendor ExperienceIndustry: Music, Art & Wellness FestivalAudience: International Creative CommunityFounder, Designer & Illustrator: Gulsah Hamurcu

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Frammy Land festival vendor booth at Soundscapes Zanzibar showcasing colorful festival fashion, original artwork, and illustration-based designs.

Futuric Music Festival x Frammy Land

Futuric Music Festival is an international electronic music festival held in Marrakech, Morocco, bringing together music lovers, artists, and festival communities through a shared passion for electronic music, creativity, and cultural exchange. As part of its growing presence within the global festival fashion community, Frammy Land participated in Futuric Music Festival as a festival vendor, introducing its colorful world of festival fashion, original artwork, and illustration-led designs to an international audience. Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land showcased a curated selection of rave fashion, festival apparel, accessories, and original illustration-based designs created to celebrate self-expression, creativity, and individuality. Throughout the festival, visitors from around the world explored the collection, connected with the brand, and discovered Frammy Land’s unique approach to combining original artwork with festival fashion. The event provided an opportunity to engage directly with an international community united by music, creativity, and alternative culture. Participating in Futuric Music Festival allowed Frammy Land to expand its presence within the global electronic music scene while sharing its colorful visual identity with new audiences in North Africa and beyond. The experience reinforced Frammy Land’s commitment to creating expressive, illustration-led fashion for festival communities worldwide and further strengthened the brand’s connection to international music and festival culture. Collaboration Details Event: Futuric Music FestivalLocation: Marrakech, MoroccoProject Type: Festival Vendor ExperienceIndustry: Electronic Music Festival & Festival CultureAudience: International Festival CommunityFounder, Designer & Illustrator: Gulsah Hamurcu

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Futuric Music Festival x Frammy Land

UNUM Festival x Frammy Land

UNUM Festival is an international boutique electronic music festival held on the Adriatic coast of Albania, bringing together music lovers, artists, and underground electronic music communities from around the world. Known for its unique location between the sea, pine forests, and mountains, UNUM has become a respected destination for house, minimal, and techno culture. In 2023, Frammy Land participated in UNUM Festival as a festival vendor, introducing its colorful world of festival fashion, original artwork, and illustration-led designs to an international audience. Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land showcased a curated selection of rave fashion, festival apparel, accessories, and original illustration-based designs created for self-expression, creativity, and individuality. Throughout the festival, the booth welcomed visitors from a wide range of countries, including Italy, Sweden, Spain, and many other parts of Europe. The international atmosphere of UNUM Festival created an opportunity to connect directly with festival-goers who shared a passion for music, creativity, and alternative fashion culture. Participating in UNUM Festival allowed Frammy Land to engage with a global electronic music community while presenting its unique approach to festival fashion within one of Europe’s most distinctive boutique music festivals. The experience reinforced Frammy Land’s commitment to creating colorful, expressive designs for international festival communities and marked an important step in the brand’s growing presence within the global electronic music and festival culture scene. Special thanks to Gentian Rizaj and the UNUM Festival team for their support and hospitality throughout the event. Collaboration Details . Event: UNUM FestivalLocation: Shëngjin, AlbaniaProject Type: Festival Vendor ExperienceIndustry: Electronic Music Festival & Festival CultureAudience: International Festival CommunityOrganizer: UNUM Festival Founder, Designer & Illustrator: Gulsah Hamurcu

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Frammy Land festival vendor booth at UNUM Festival in Albania showcasing colorful festival fashion, original artwork, and illustration-based designs for the international electronic music community.

Valet Seller x Frammy Life

Frammy Life is the home and lifestyle extension of Frammy Land, bringing the brand’s colorful visual universe, original artwork, and playful design approach into everyday living spaces. Through a partnership with Valet Seller, Frammy Life expanded into the United States retail market, making a growing collection of home and lifestyle products available through major online retail platforms. Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Life transforms original artwork into home décor, lifestyle accessories, and everyday products designed to bring creativity, color, and joy into daily life. Through Valet Seller’s retail network, Frammy Life products became available across multiple U.S. marketplaces and retail platforms, including Walmart, Belk, Sears, eBay, Kmart, Kroger, Oriental Trading, and Valet Shops. The collaboration represented an important milestone in Frammy Land’s expansion beyond fashion, demonstrating how illustration-led design and original artwork can be translated across multiple product categories and consumer experiences. By introducing Frammy Life to a broader retail audience, the project strengthened the brand’s presence within the U.S. home and lifestyle market while expanding opportunities for creative product development and retail distribution. Special thanks to Will Roxstrom and the entire Valet Seller team for their support and partnership throughout the project. Collaboration Details Partner: Valet SellerBrand: Frammy LifeLocation: United StatesProject Type: Marketplace ExpansionIndustry: Home & LifestyleMarketplaces: Walmart, Belk, Sears, eBay, Kmart, Kroger, Oriental Trading , Valet ShopsFounder, Designer & Illustrator: Gulsah Hamurcu

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Frammy Life home and lifestyle products designed by Gulsah Hamurcu and distributed through Valet Seller across major U.S. retail platforms including Walmart, Belk, Sears, eBay, Kroger, and Oriental Trading.

Soundscape Music Festival x Frammy Land

Soundscape Music Festival brought together electronic music lovers, artists, and creative communities in Istanbul through a shared passion for music, culture, and self-expression. As part of the event, Frammy Land participated as a festival vendor, showcasing its colorful world of festival fashion, original artwork, and illustration-led designs to festival attendees. Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land presented a curated selection of rave fashion, festival apparel, accessories, and original illustration-based designs created to celebrate creativity, individuality, and self-expression. Throughout the festival, visitors explored the collection, connected with the brand, and experienced Frammy Land’s unique approach to combining original artwork with festival fashion. The event created an opportunity to engage directly with music lovers, creatives, and members of Istanbul’s electronic music community. Organized by Generic Music Istanbul, Soundscape Music Festival featured internationally recognized artists while bringing together a local community connected through electronic music, creativity, and festival culture. The event provided an opportunity for Frammy Land to connect with both festival-goers and industry professionals within the music and creative sectors. Participating in Soundscape Music Festival strengthened Frammy Land’s connection to the electronic music scene while expanding the brand’s presence within festival culture and creative event environments. The experience reinforced Frammy Land’s commitment to creating expressive, illustration-led fashion for festival communities and highlighted the ongoing relationship between fashion, music, art, and self-expression. Special thanks to Generic Music Istanbul, Ms. Seda, and Ms. Nil for their support and hospitality throughout the event. Collaboration Details Event: Soundscape Music FestivalLocation: Istanbul, TürkiyeProject Type: Festival Vendor ExperienceOrganizer: Generic Music IstanbulIndustry: Electronic Music Festival & Festival CultureAudience: Music & Festival CommunityFounder, Designer & Illustrator: Gulsah HamurcuSpecial Thanks: Generic Music Istanbul, Ms. Seda & Ms. Nil  

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Frammy Land festival vendor booth at Soundscape Music Festival in Istanbul showcasing colorful festival fashion, original artwork, and illustration-based designs.

Melis Karaduman x Frammy Land

Melis Karaduman is a Turkish singer-songwriter known for combining contemporary pop influences with a distinctive artistic identity and visual storytelling approach. For the music video of her single "Yanar", Melis Karaduman wore selected designs from the Frammy Land collection, incorporating the brand’s colorful aesthetic and illustration-led fashion into the visual narrative of the project. Featured pieces included the Acid Fly Unisex Raincoat Poncho, Pastel Smile Women’s Cropped Blouse, and Dangerous Women’s Sleeveless Bodysuit with Gloves. The designs were chosen to complement the creative direction of the music video while reflecting themes of individuality, self-expression, and contemporary visual culture. By integrating Frammy Land designs into the styling of the video, the collaboration connected fashion, music, and visual storytelling, demonstrating how original artwork and artist-led fashion can become part of a broader creative production. The project highlights Frammy Land’s ongoing interest in artist collaborations, music industry partnerships, and creative projects that bring together fashion, performance, and visual expression. Special thanks to BBI Music and the entire creative team behind the project. Collaboration Details Project: "Yanar" Music VideoArtist: Melis KaradumanLocation: TürkiyeProject Type: Music Video Wardrobe & Artist StylingFeatured Designs: • Acid Fly Unisex Raincoat Poncho • Pastel Smile Women’s Cropped Blouse • Dangerous Women’s Sleeveless Bodysuit with Gloves Industry: Music & EntertainmentDesigner & Illustrator: Gulsah HamurcuLabel: BBI Music  

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Turkish singer-songwriter Melis Karaduman wearing Frammy Land designs in the music video for Yanar, featuring illustration-led fashion created by Gulsah Hamurcu.

Neon Music & Art Festival x Frammy Land

Neon Music & Art Festival is an electronic music,art and psychedelic culture festival held in Istanbul, bringing together music lovers, artists, creatives, and alternative communities through a shared passion for self-expression, visual culture, and immersive experiences. As part of the festival, Frammy Land participated as a festival vendor while also producing a dedicated photo and video campaign showcasing the brand's colorful visual universe within the festival environment. Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land presented a curated selection of festival fashion, ravewear, accessories, and original illustration-based designs created to celebrate creativity, individuality, and self-expression. Beyond the vendor experience, the festival provided an opportunity to create original brand content inspired by the energy of the event. Working with model Janika and photographer and videographer Nihat Varol, the project combined festival culture, fashion storytelling, photography, and video production to create a series of visual assets for Frammy Land. The collaboration highlighted Frammy Land's ongoing interest in connecting fashion, music, visual storytelling, and creative communities through immersive experiences and original content creation. Participating in Neon Music & Art Festival strengthened Frammy Land’s connection to Istanbul’s electronic music and psychedelic culture scene while expanding the brand’s presence within creative festival environments. Special thanks to Cihangir Taştı for making the collaboration possible, and to Janika and Nihat Varol for bringing the creative vision to life. Collaboration Details Event: Neon Music & Art FestivalLocation: Istanbul, TürkiyeProject Type: Festival Vendor Experience & Creative Content ProductionIndustry: Electronic Music & Psychedelic Culture FestivalFeatured Activities: Festival Vendor Booth, Fashion Photoshoot & Video ProductionModel: JanikaPhoto & Video: Nihat VarolFounder, Designer & Illustrator: Gulsah HamurcuSpecial Thanks: Cihangir Taştı Watch Full Video  

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Neon Music & Art Festival x Frammy Land

Sofi Tukker x Frammy Land

As part of Frammy Land’s ongoing exploration of the connection between fashion, music, and creative self-expression, designer and illustrator Gulsah Hamurcu created a custom Raincoat Poncho inspired by the vibrant energy and visual identity of the internationally acclaimed music duo Sofi Tukker. As a longtime admirer of Sofi Tukker’s music and creative vision, Gulsah Hamurcu independently conceived and designed the custom Raincoat Poncho as a creative gift for the duo. Combining bold colors, original artwork, and Frammy Land’s signature maximalist aesthetic, the piece was created as a celebration of their joyful spirit, artistic freedom, and unique approach to performance. After receiving the custom designs, Sofi Tukker later featured the Raincoat Ponchos during one of their global live-stream performances. During the broadcast, both artists wore the pieces on screen, enthusiastically reacting to the colorful designs and incorporating them into the visual experience of the performance. The appearance created a memorable connection between independent fashion design, music culture, and digital performance, demonstrating how original artwork and creative design can become part of a live entertainment experience shared with audiences around the world. The project highlights Frammy Land’s ongoing interest in artist collaborations, custom design projects, and creative partnerships that bring together fashion, music, visual storytelling, and self-expression. Collaboration Details Project Type: Custom Artist Gift & Live Performance AppearanceArtists: Sofi TukkerFeatured Piece: Custom Raincoat Poncho DesignLocation: Global Live-Stream PerformanceDesigner & Illustrator: Gulsah Hamurcu  Special Thanks: Fredric Fernandez, Sofi Tukker

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Sofi Tukker wearing custom Raincoat Poncho designs created by Gulsah Hamurcu for Frammy Land during a live-stream performance.

If No Rain No Rainbow x Frammy Land

"If No Rain No Rainbow" was a creative fashion photography and video project produced in Tokyo, Japan, celebrating color, optimism, and self-expression through Frammy Land’s original raincoat designs. Bringing together a multidisciplinary team of photographers, filmmakers, stylists, and creatives, the project explored the relationship between fashion, urban culture, and visual storytelling against the backdrop of Tokyo’s vibrant streets. Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land is known for transforming original artwork into wearable fashion inspired by creativity, individuality, and joyful self-expression. The project featured the brand’s signature raincoat ponchos, highlighting their colorful visual language within a contemporary Tokyo setting. Led by creative director Takeki Higuchi, the production combined fashion photography, video, and artistic direction to create a series of images celebrating positivity, imagination, and the idea that beauty can emerge from unexpected moments — reflected in the project's title, If No Rain No Rainbow. The collaboration brought together international creative perspectives while reinforcing Frammy Land’s long-standing connection to Tokyo street culture, original artwork, and visual experimentation. Collaboration Details Project: If No Rain No RainbowLocation: Tokyo, JapanProject Type: Fashion Photography & Video ProductionCreative Director: Takeki HiguchiPhotographer: Hideya IshimaVideo Director: Anthony RilocaproHair & Makeup Artist: Reina ShiraishiModels: Momoka, Mayu, RikarinProdutcs: Frammy Land Raincoat PonchosFounder, Designer & Illustrator: Gulsah Hamurcu  

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Tokyo fashion photography project featuring Frammy Land raincoat ponchos designed by Gulsah Hamurcu, photographed by Hideya Ishima and creatively directed by Takeki Higuchi.

Milkshake Festival X Frammy Land

Milkshake Festival is one of Europe’s most celebrated LGBTQ+ festivals, bringing together music, creativity, diversity, and self-expression in the heart of Amsterdam. Known for its inclusive atmosphere and strong connection to Pride culture, the festival has become an important gathering place for communities that celebrate individuality, freedom, and authenticity. As part of this connection to creative self-expression and Pride culture, Frammy Land contributed a curated selection of drawstring bags from its existing collection to the Milkshake Festival community. The selected designs reflected themes of individuality, creativity, color, and self-expression that aligned with the festival’s inclusive spirit. Created by designer and illustrator Gulsah Hamurcu, the bags featured original artwork and illustration-led designs inspired by creativity, joy, and personal expression. The bags were displayed at Milkshake Festival’s pop-up retail space and later shared with members of the community through product gifting initiatives. The project created an opportunity for Frammy Land’s illustration-led designs to become part of one of Europe’s most celebrated Pride-focused cultural events. The collaboration highlights the connection between original artwork, creative self-expression, Pride culture, and community participation, reflecting Frammy Land’s ongoing interest in projects that celebrate individuality and inclusion. Collaboration Details Event: Milkshake FestivalLocation: Amsterdam, NetherlandsProject Type: Pride Community Gifting & Festival ActivationFeatured Product: Drawstring Bags from the Frammy Land CollectionDesigner & Illustrator: Gulsah HamurcuSpecial Thanks: Sinan Seyhan

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Milkshake Festival pop-up store in Amsterdam featuring Pride-inspired drawstring bags from the Frammy Land collection designed by Gulsah Hamurcu and displayed as part of the festival’s LGBTQ+ community activation.

Filthy Mouth Creative x Frammy Land

Filthy Mouth Creative is a Las Vegas-based creative studio known for its work across fashion, music, festival culture, and visual storytelling. For this collaboration, Frammy Land partnered with photographer and creative director Brooke Olimpieri to produce a series of fashion images showcasing the brand’s colorful visual identity, original artwork, and illustration-led designs. Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land is known for transforming original artwork into wearable fashion inspired by creativity, self-expression, and festival culture. The collaboration provided an opportunity to translate the brand’s playful visual universe into a photography project set against the vibrant backdrop of Las Vegas. The resulting images combined fashion photography, creative direction, and visual storytelling, highlighting the relationship between original illustration, contemporary fashion, and artistic self-expression. The project reflects Frammy Land’s ongoing interest in collaborating with photographers, artists, and creative professionals who share a passion for bold aesthetics, individuality, and visual experimentation. Collaboration Details Collaboration: Filthy Mouth Creative x Frammy LandLocation: Las Vegas, Nevada, USAProject Type: Fashion Photography CollaborationCreative Studio: Filthy Mouth CreativePhotographer & Creative Director: Brooke OlimpieriIndustry: Fashion Photography & Creative DirectionFounder, Designer & Illustrator: Gulsah Hamurcu  

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Fashion photography collaboration between Frammy Land and Filthy Mouth Creative in Las Vegas featuring original illustration-led fashion designed by Gulsah Hamurcu.

Lastik Pabuç x Frammy Land

Lastik Pabuç is one of Istanbul’s pioneering sneaker and streetwear retailers, known for its long-standing connection to sneaker culture, independent brands, and urban fashion communities. For this collaboration, designer and illustrator Gulsah Hamurcu created a special artwork inspired by Lastik Pabuç’s iconic bear mascot, reinterpreting the character through Frammy Land’s colorful illustration style and geometric visual language. The custom artwork was subsequently applied to a limited series of drawstring bags developed exclusively for the collaboration. Combining streetwear culture, original illustration, and functional design, the project brought together the creative identities of both brands through a playful and visually distinctive product. The collaboration was showcased within Lastik Pabuç’s retail environment, where the bags were displayed alongside the store’s sneaker collections and lifestyle products, creating a connection between illustration-led design, street culture, and contemporary fashion retail. By transforming a recognizable brand character into an original artwork-driven product, the collaboration highlighted the role of illustration, storytelling, and creative design within sneaker and streetwear culture. Collaboration Details Collaboration: Lastik Pabuç x Frammy LandLocation: Istanbul, TürkiyeProject Type: Retail & Product Design CollaborationFeatured Product: Limited Edition Drawstring BagsCreative Concept: Reimagining the Lastik Pabuç Bear MascotIndustry: Sneaker Culture & StreetwearDesigner & Illustrator: Gulsah Hamurcu  

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Lastik Pabuç collaboration featuring limited edition drawstring bags designed by Gulsah Hamurcu, showcasing original artwork inspired by the retailer’s iconic bear mascot and displayed in the Istanbul sneaker store.