Heartbreakers Club is a London-based women-led nightlife, festival, and community platform founded by Twinks Burnett and Alex Ingram. Through parties, festival stages, and creative events, Heartbreakers Club creates empowering spaces where friendship, self-expression, music, and collective joy take center stage.
This collaboration with Frammy Land explores the intersection of festival fashion, stage costume design, and community-driven creative expression.
For this collaboration, Frammy Land designed a custom stage wardrobe inspired by the visual identity of Heartbreakers Club. The project was built around the idea of "matchy-unmatchy" styling — creating two distinctive looks that complement each other while reflecting the unique personalities and roles of both founders.
Drawing from Heartbreakers Club's signature pink and red branding, the custom designs incorporated bold color blocking, playful silhouettes, and performance-focused details suitable for both nightlife environments and large-scale festival stages.
The looks were created for Twinks Burnett and Alex Ingram to wear during their live appearances as Heartbreakers Club, where Alex performs as DJ Alphagal while Twinks hosts, performs, and energizes the crowd. The designs debuted on stage at Mighty Hoopla Festival, one of the UK's leading pop and LGBTQ+ music festivals, becoming part of the duo's visual identity during their live performances.
Combining rave fashion, stage costume design, and community-driven storytelling, the collaboration reflects Frammy Land's ongoing interest in creating wearable experiences that celebrate friendship, creativity, confidence, and joyful self-expression.
Collaboration Details
Collaboration: Heartbreakers Club x Frammy Land
Location: London, United Kingdom
Project Type: Custom Stage Costume Design
Founders: Twinks Burnett & Alex Ingram
Festival Appearance: Mighty Hoopla Festival
Creative Concept: Matchy-Unmatchy Performance Styling
Designer : Gulsah Hamurcu