Founded in 2017 by Gulsah Hamurcu, Frammy Land is a playful fashion world driven by hand-drawn art and bold self-expression. Inspired by Harajuku, kawaii, decora, and rave culture, the brand creates vibrant, feel-good pieces that celebrate freedom and individuality.
Since 2019, Frammy Land has worked with a print-on-demand model —zero waste, no overstock, consciously made.
Every piece is produced only when ordered, keeping fashion sustainable and exclusive.
Colorful, dreamy, funny, and a little creepy — Frammy is made to wear joy.
Want to discover the full story?
🎧 Listen to our Deep Dive Podcast and explore the world behind Frammy Land.
#WearTheJoy 💖✨
