Frammy Design Studio is the creative design arm of Frammy Land, developing custom merchandise, apparel, stage and performance looks, original artwork, and illustration-led fashion projects.

Led by Gulsah Hamurcu — Designer, Illustrator & AI Creative Director, the studio works with artists, DJs, music festivals, events, performers, and creative partners to transform ideas into distinctive wearable projects.

Yes. Original illustration and artwork are at the core of Frammy Design Studio.

Depending on the project, we create original graphics, illustrations, prints, and visual concepts for merchandise, apparel, stage pieces, and other wearable creative projects.

We develop custom merchandise collections, stage and performance looks, illustration-led apparel, and creative fashion projects.

Projects can range from merchandise collections for artists, DJs, festivals, and events to custom stage pieces and original artwork developed specifically for apparel.

Every project starts with your idea, creative brief, or vision. From concept to production, the process is tailored to the needs of each project.

Brief & Consultation — We discuss your project, audience, visual identity, creative goals, product requirements, and timeline.

Creative Direction & Concept — We develop the visual direction and concept, using mood boards and creative references to define the project’s aesthetic.

Artwork & Design Creation — Once the direction is approved, we develop the original artwork, graphics, fashion designs, or merchandise designs for the project.

Revision & Development — We refine the selected designs based on feedback and prepare them for their intended products.

Product Selection — Clients can select from the product range and production platforms already used by Frammy Land. The products available across Frammy Land’s collections can also be considered for custom merchandise projects, depending on project requirements.

Production Model — Projects can be developed using different production models depending on the client’s needs: made-to-order / print-on-demand with no upfront inventory, pre-order, or stocked production. This gives projects the flexibility to launch without holding inventory or to produce quantities in advance when preferred.

Sampling, Production & Delivery — When production is included in the project, we can coordinate sampling, printing, manufacturing, and shipping through the same production network used for Frammy Land.

Frammy Design Studio offers a wide range of products for custom merchandise and creative collections, including:

• Bodysuits
  
• Tops & T-shirts
  
• Hoodies & Sweatshirts
  
• Jackets & Outerwear
  
• Pants & Shorts
  
• Skirts & Dresses
  
• Jerseys
  
• Hats & Caps
  
• Bags
  
• Shoes & Accessories
  
• And more
  

The full product range available across Frammy Land can also be considered for merchandise projects, depending on the project and production requirements.

Products can be developed through made-to-order / print-on-demand, pre-order, or stocked production models, depending on the needs of the project.

Project timelines vary depending on the creative scope, number of designs, product types, revisions, sampling, and production requirements.

Once we understand your project, we’ll provide an estimated timeline before the creative process begin

Yes. Frammy Design Studio can work with projects at different stages, from design-only services to full-service merchandise development and production.

For design-only projects, we can create the creative direction, original artwork, and merchandise or apparel designs and deliver production-ready files.

For full-service projects, we can support the process from concept and design through product selection, sampling, printing, production, and delivery using our production partners.

Projects can use made-to-order / print-on-demand, pre-order, or stocked production models, depending on the project requirements.

Frammy Design Studio projects are priced individually based on the creative scope and requirements.

Pricing may vary depending on the number of designs, original artwork required, product development, revisions, sampling, and production needs.

Contact us with your project details for a custom quote.

Have a merchandise, fashion, or creative project in mind? Share your idea, project type, timeline, and requirements with us, and we’ll explore how Frammy Design Studio can bring it to life.

For project inquiries and collaborations, contact us at 📧 info@frammy.land