As part of Frammy Land's ongoing exploration of the connection between fashion, music, and creative expression, founder and designer Gülşah Hamurcu of Frammy Land created a custom-designed Raincoat Poncho inspired by the vibrant energy, creativity, and visual identity of the internationally acclaimed music duo Sofi Tukker
As a longtime admirer of Sofi Tukker's music, Gülşah independently conceived and designed the piece as a creative gift for the artists. Combining bold colors, playful graphics, and Frammy Land's signature maximalist aesthetic, the custom Raincoat Poncho was created as a celebration of the duo's joyful spirit, artistic freedom, and unique approach to performance.
During the global lockdown period, the custom Raincoat Ponchos were featured during one of Sofi Tukker's live-streamed performances. In the featured video, both artists can be seen wearing the designs while enthusiastically reacting to the vibrant colors and playful visual details. After sharing their appreciation for the custom pieces with their audience, the duo incorporated the designs into the performance, creating a memorable moment that connected fashion, music, and digital culture.
This project highlights the power of creative connections between independent fashion and music communities, demonstrating how a spontaneous artistic gesture evolved into a live performance appearance shared with fans around the world.
Special thanks to Fredric Fernandez for helping make this connection possible, and to Sofi Tukker for their enthusiasm, support, and for bringing the custom designs to life during their live-stream performance.
Collaboration Details
Project Type: Custom Artist Gift & Live Performance Appearance
Artists: Sofi Tukker
Featured Piece: Custom Raincoat Poncho Design
Location: Global Live-Stream Performance
Designer & Creative Director: Gulsah Hamurcu
Special Thanks: Fredric Fernandez, Sofi Tukker