UNUM Festival is an international boutique electronic music festival held on the Adriatic coast of Albania, bringing together music lovers, artists, and underground electronic music communities from around the world. Known for its unique location between the sea, pine forests, and mountains, UNUM has become a respected destination for house, minimal, and techno culture.
In 2023, Frammy Land participated in UNUM Festival as a festival vendor, introducing its colorful world of festival fashion, original illustration-based designs, and wearable art to an international audience.
Founded by designer and creative director Gulsah Hamurcu, Frammy Land showcased a curated selection of rave fashion, festival apparel, and illustration-driven designs created for self-expression, creativity, and individuality.
Throughout the festival, the booth welcomed visitors from a wide range of countries, including Italy, Sweden, Spain, and many other parts of Europe. The international atmosphere of UNUM Festival created an opportunity to connect directly with festival-goers who shared a passion for music, creativity, and alternative fashion culture.
Participating in UNUM Festival allowed Frammy Land to engage with a global electronic music community while presenting its unique approach to festival fashion within one of Europe's most distinctive boutique music festivals.
The experience reinforced Frammy Land's commitment to creating colorful, expressive designs for international festival communities and marked an important step in the brand's growing presence within the global electronic music and festival culture scene.
Special thanks to Gentian Rizaj and the UNUM Festival team for their support and hospitality throughout the event.
Event: UNUM Festival
Location: Shëngjin, Albania
Project Type: Festival Vendor Experience
Industry: Electronic Music Festival & Festival Culture
Audience: International Festival Community
Organizer: UNUM Festival
Founder, Designer & Creative Director: Gulsah Hamurcu