ONE N ONLY EDM is a festival travel company that helps music lovers experience some of the world's most iconic electronic music festivals through curated hotel packages, shuttle services, and community-focused travel experiences. The company is known for organizing travel packages and experiences for major EDM events, including EDC Las Vegas , EDC Orlando, and Beyond Wonderland.
For this collaboration, Frammy Land designed an exclusive merchandise collection for ONE N ONLY EDM, creating a custom apparel line that reflected the company's vibrant community, festival travel culture, and passion for electronic music experiences.
Led by designer and creative director Gulsah Hamurcu, the collection was developed from concept to final production, including original hand-drawn illustration design, graphic design, apparel concepts, pattern development, and merchandise direction. The project resulted in a collection of approximately fifteen custom-designed pieces created specifically for the ONE N ONLY EDM community.
Inspired by festival culture, self-expression, and the colorful world of EDM events, the collection combined bold graphics, playful visual storytelling, and wearable designs suitable for festivals, travel experiences, and community gatherings.
The collection continues to be sold through ONE N ONLY EDM's official merchandise program and is regularly featured at the company's events and festival experiences. Members of the ONE N ONLY EDM team, including the founders and staff, actively wear the collection during events, making the designs an integral part of the brand's visual identity.
One of the most distinctive elements of the collaboration is the custom kimono design, which has become a recognizable community piece within the ONE N ONLY EDM ecosystem. The kimono is frequently gifted to community members and worn collectively during events, creating a shared visual experience that strengthens connection, belonging, and community spirit.
This collaboration demonstrates how merchandise design, festival culture, and community building can work together to create meaningful experiences beyond traditional apparel. By transforming merchandise into a tool for identity, participation, and self-expression, the project reflects Frammy Land's approach to creating fashion that connects people through creativity, music, and culture.
The project was developed through Frammy Design Studio, Frammy Land's creative design practice focused on merchandise design, brand collaborations, festival fashion, custom apparel development, and illustration-led creative direction.
Collaboration Details
Collaboration: ONE N ONLY EDM x Frammy Land
Location: United States
Project Type: Official Merchandise Collection Design
Collection Size: 15 Custom Designed Pieces
Industry: Festival Travel & EDM Experiences
Signature Piece: Community Kimono Design
Designer & Creative Director: Gulsah Hamurcu
Creative Studio: Frammy Design Studio