Frammy Land was featured on NHK World Japan through Harajuku and decora fashion influencer Cybr.grl (Kristina), one of the most recognizable figures within Japan’s colorful kawaii and alternative fashion communities.
For the feature, Kristina wore a Frammy Land Raincoat Poncho while participating in NHK World Japan’s #NHKKawaii community segment. The image was selected from submissions shared by viewers and featured during the program, highlighting creative fashion, individuality, and self-expression within contemporary Japanese youth culture.
Known for her vibrant visual identity and strong presence within the Harajuku, decora, and kawaii fashion communities, Cybr.grl has become an influential voice representing colorful self-expression and alternative style. Her decision to wear a Frammy Land design reflected the shared values connecting both communities: creativity, individuality, playfulness, and freedom of expression.
The featured raincoat poncho was designed and illustrated by Gulsah Hamurcu, founder of Frammy Land. Inspired by colorful visual storytelling and Harajuku-influenced aesthetics, the design reflects many of the creative principles that continue to shape the brand today.
The feature represents an early international moment for Frammy Land and highlights the ongoing connection between Japanese street culture, creative self-expression, and independent fashion design.
Feature Details
Platform: NHK World Japan
Feature Type: Community Fashion Feature
Program Segment: #NHKKawaii
Featured Creative: Cybr.grl (Kristina)
Location: Japan
Featured Product: Frammy Land Raincoat Poncho
Designer & Illustrator: Gulsah Hamurcu