Welcome to Frammy Land – where fashion meets creativity, and self-expression knows no limits!

Founded in 2017 by Gulsah Hamurcu, Frammy Land is a vibrant and playful fashion brand born out of a passion for bold, artistic, and extraordinary designs. With a background in styling and costume design, Gulsah's journey took a transformative turn when she discovered her hidden talent for illustration while living on a small island in Thailand. Inspired by her surroundings and her love for creativity, she began translating her artistic vision into wearable designs.

Frammy Land made its debut at Berlin Alternative Fashion Week.The brand’s DNA is all about freedom of creativity, blending Harajuku-inspired aesthetics with alternative, kawaii, and rave culture to create bold, eye-catching, and feel-good fashion.

Frammy Land is a playful fusion of art and fashion, celebrating:
🌈 Vibrant colors & lively energy
🎨 Unique, hand-drawn designs by Gulsah Hamurcu
🎭 Harajuku, kawaii, decora & rave culture influences
💖 A sense of joy, nostalgia, and self-expression

Starting with drawstring bags and waterproof ponchos, Frammy has grown into a full-fledged brand offering bodysuits, dresses, T-shirts, hoodies, accessories, and more! Since 2019, we’ve embraced an on-demand order approach, ensuring sustainability and exclusivity in every piece.

If you love bold, creative, and feel-good fashion, Frammy Land is your ultimate destination. Every design is made to make you stand out, embrace your uniqueness, and have fun with fashion!

Frammy is Sunny, Rainy, Lovely, Pinky, Dreamy, Funny, Creepy, Arty, Cozy KAWAII! Always colorful, enjoyable, childish, and friendly—just like the spirit of those who wear it.

Join us in Frammy Land, where fashion is more than just clothing—it’s a way to express your most playful, vibrant, and creative self!

#WearTheJoy 💖✨