Everybody Can Be Kawaii is a special cover feature and interview project created in collaboration with Allen & Houston Magazine, exploring the relationship between fashion, identity, creativity, and self-expression.
Published as Volume II, Issue VI of Allen & Houston Magazine, the project brought together a group of designers, artists, influencers, and creative voices including Gulsah Hamurcu, Gemma Sherlock, Mameko, Callie Ota-Q, and Rikarin. Through personal interviews, editorial imagery, and visual storytelling, the publication explored how fashion can become a powerful tool for individuality, confidence, and emotional expression.
The cover story, titled Tokyo Attitude x Expressionism Fashion with Frammy Land, featured original Frammy Land Raincoat Ponchos designed and illustrated by Gulsah Hamurcu. Photographed in Tokyo, Japan, the editorial celebrated the connection between Harajuku street fashion, self-expression, kawaii culture, and contemporary visual identity.
Beyond the cover story, Everybody Can Be Kawaii became a collective exploration of expressionism. Each featured creative shared their personal journey, creative philosophy, and relationship with self-expression through fashion, art, and visual culture. Together, these stories created a publication centered around authenticity, individuality, and the freedom to be yourself.
The issue also featured an in-depth interview with Gulsah Hamurcu discussing her creative journey, artistic influences, illustration practice, and the evolution of Frammy Land. The interview explored how fashion design, original artwork, personal experiences, and creative storytelling became interconnected parts of her multidisciplinary practice.
At the heart of the project was a shared belief that fashion can be more than clothing—it can be a language for identity, empowerment, and self-expression. Through diverse voices and personal narratives, Everybody Can Be Kawaii celebrates the courage to embrace individuality and communicate through creativity.
The project reflects many of the themes that continue to inspire the work of Gulsah Hamurcu and Frammy Land, including illustration-led fashion, creative self-expression, Harajuku-inspired aesthetics, colorful visual storytelling, and the celebration of individuality through design.
Editorial Details
Publication: Allen & Houston Magazine
Feature Type: Cover Feature & Interview
Publication Title: Everybody Can Be Kawaii
Cover Story: Tokyo Attitude x Expressionism Fashion with Frammy Land
Format: Print & Digital Publication
Editorial Location: Tokyo, Japan
Publication Location: New York, NY, USA
Featured Creatives: Gulsah Hamurcu, Gemma Sherlock, Mameko, Callie Ota-Q & Rikarin
Creative Theme: Self-Expression Through Fashion
Featured Products: Frammy Land Raincoat Ponchos
Designer & Illustrator: Gulsah Hamurcu
Special Thanks: Issie Wing