Soundscape Music Festival brought together electronic music lovers, artists, and creative communities in Istanbul through a shared passion for music, culture, and self-expression.
As part of the event, Frammy Land participated as a festival vendor, showcasing its colorful world of festival fashion, original artwork, and illustration-led designs to festival attendees.
Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land presented a curated selection of rave fashion, festival apparel, accessories, and original illustration-based designs created to celebrate creativity, individuality, and self-expression.
Throughout the festival, visitors explored the collection, connected with the brand, and experienced Frammy Land’s unique approach to combining original artwork with festival fashion. The event created an opportunity to engage directly with music lovers, creatives, and members of Istanbul’s electronic music community.
Organized by Generic Music Istanbul, Soundscape Music Festival featured internationally recognized artists while bringing together a local community connected through electronic music, creativity, and festival culture. The event provided an opportunity for Frammy Land to connect with both festival-goers and industry professionals within the music and creative sectors.
Participating in Soundscape Music Festival strengthened Frammy Land’s connection to the electronic music scene while expanding the brand’s presence within festival culture and creative event environments.
The experience reinforced Frammy Land’s commitment to creating expressive, illustration-led fashion for festival communities and highlighted the ongoing relationship between fashion, music, art, and self-expression.
Special thanks to Generic Music Istanbul, Ms. Seda, and Ms. Nil for their support and hospitality throughout the event.
Collaboration Details
Event: Soundscape Music Festival
Location: Istanbul, Türkiye
Project Type: Festival Vendor Experience
Organizer: Generic Music Istanbul
Industry: Electronic Music Festival & Festival Culture
Audience: Music & Festival Community
Founder, Designer & Illustrator: Gulsah Hamurcu
Special Thanks: Generic Music Istanbul, Ms. Seda & Ms. Nil