Neon Festival is an electronic music,art and psychedelic culture festival held in Istanbul, bringing together music lovers, artists, creatives, and alternative communities through a shared passion for self-expression, visual culture, and immersive experiences.
As part of the festival, Frammy Land participated as a festival vendor while also producing a dedicated photo and video campaign showcasing the brand's colorful visual universe within the festival environment.
Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land presented a curated selection of festival fashion, ravewear, accessories, and original illustration-based designs created to celebrate creativity, individuality, and self-expression.
Beyond the vendor experience, the festival provided an opportunity to create original brand content inspired by the energy of the event. Working with model Janika and photographer and videographer Nihat Varol, the project combined festival culture, fashion storytelling, photography, and video production to create a series of visual assets for Frammy Land.
The collaboration highlighted Frammy Land's ongoing interest in connecting fashion, music, visual storytelling, and creative communities through immersive experiences and original content creation.
Participating in Neon Festival strengthened Frammy Land’s connection to Istanbul’s electronic music and psychedelic culture scene while expanding the brand’s presence within creative festival environments.
Special thanks to Cihangir Taştı for making the collaboration possible, and to Janika and Nihat Varol for bringing the creative vision to life.
Collaboration Details
Event: Neon Festival
Location: Istanbul, Türkiye
Project Type: Festival Vendor Experience & Creative Content Production
Industry: Electronic Music & Psychedelic Culture Festival
Featured Activities: Festival Vendor Booth, Fashion Photoshoot & Video Production
Model: Janika
Photo & Video: Nihat Varol
Founder, Designer & Illustrator: Gulsah Hamurcu
Special Thanks: Cihangir Taştı