Lastik Pabuç is one of Istanbul’s pioneering sneaker and streetwear retailers, known for its long-standing connection to sneaker culture, independent brands, and urban fashion communities.
For this collaboration, designer and illustrator Gulsah Hamurcu created a special artwork inspired by Lastik Pabuç’s iconic bear mascot, reinterpreting the character through Frammy Land’s colorful illustration style and geometric visual language.
The custom artwork was subsequently applied to a limited series of drawstring bags developed exclusively for the collaboration. Combining streetwear culture, original illustration, and functional design, the project brought together the creative identities of both brands through a playful and visually distinctive product.
The collaboration was showcased within Lastik Pabuç’s retail environment, where the bags were displayed alongside the store’s sneaker collections and lifestyle products, creating a connection between illustration-led design, street culture, and contemporary fashion retail.
By transforming a recognizable brand character into an original artwork-driven product, the collaboration highlighted the role of illustration, storytelling, and creative design within sneaker and streetwear culture.
Collaboration Details
Collaboration: Lastik Pabuç x Frammy Land
Location: Istanbul, Türkiye
Project Type: Retail & Product Design Collaboration
Featured Product: Limited Edition Drawstring Bags
Creative Concept: Reimagining the Lastik Pabuç Bear Mascot
Industry: Sneaker Culture & Streetwear
Designer & Illustrator: Gulsah Hamurcu