Frammy Life is the home and lifestyle extension of Frammy Land, bringing the brand’s colorful visual universe, original artwork, and playful design approach into everyday living spaces.
Through a partnership with Valet Seller, Frammy Life expanded into the United States retail market, making a growing collection of home and lifestyle products available through major online retail platforms.
Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Life transforms original artwork into home décor, lifestyle accessories, and everyday products designed to bring creativity, color, and joy into daily life.
Through Valet Seller’s retail network, Frammy Life products became available across multiple U.S. marketplaces and retail platforms, including Walmart, Belk, Sears, eBay, Kmart, Kroger, Oriental Trading, and Valet Shops.
The collaboration represented an important milestone in Frammy Land’s expansion beyond fashion, demonstrating how illustration-led design and original artwork can be translated across multiple product categories and consumer experiences.
By introducing Frammy Life to a broader retail audience, the project strengthened the brand’s presence within the U.S. home and lifestyle market while expanding opportunities for creative product development and retail distribution.
Special thanks to Will Roxstrom and the entire Valet Seller team for their support and partnership throughout the project.
Collaboration Details
Partner: Valet Seller
Brand: Frammy Life
Location: United States
Project Type: Marketplace Expansion
Industry: Home & Lifestyle
Marketplaces: Walmart, Belk, Sears, eBay, Kmart, Kroger, Oriental Trading , Valet Shops
Founder, Designer & Illustrator: Gulsah Hamurcu