Milkshake Festival is one of Europe’s most celebrated LGBTQ+ festivals, bringing together music, creativity, diversity, and self-expression in the heart of Amsterdam. Known for its inclusive atmosphere and strong connection to Pride culture, the festival has become an important gathering place for communities that celebrate individuality, freedom, and authenticity.
As part of this connection to creative self-expression and Pride culture, Frammy Land contributed a curated selection of drawstring bags from its existing collection to the Milkshake Festival community. The selected designs reflected themes of individuality, creativity, color, and self-expression that aligned with the festival’s inclusive spirit.
Created by designer and illustrator Gulsah Hamurcu, the bags featured original artwork and illustration-led designs inspired by creativity, joy, and personal expression.
The bags were displayed at Milkshake Festival’s pop-up retail space and later shared with members of the community through product gifting initiatives. The project created an opportunity for Frammy Land’s illustration-led designs to become part of one of Europe’s most celebrated Pride-focused cultural events.
The collaboration highlights the connection between original artwork, creative self-expression, Pride culture, and community participation, reflecting Frammy Land’s ongoing interest in projects that celebrate individuality and inclusion.
Collaboration Details
Event: Milkshake Festival
Location: Amsterdam, Netherlands
Project Type: Pride Community Gifting & Festival Activation
Featured Product: Drawstring Bags from the Frammy Land Collection
Designer & Illustrator: Gulsah Hamurcu
Special Thanks: Sinan Seyhan