Soundscapes is a boutique festival experience held in Zanzibar, bringing together music, art, wellness, culture, and creative communities in a unique island setting. Surrounded by the Indian Ocean and known for its focus on connection, creativity, and cultural exchange, the festival attracts an international audience seeking immersive experiences beyond traditional music events.
As part of the festival, Frammy Land participated as a festival vendor, introducing its colorful world of festival fashion, original artwork, and illustration-led designs to attendees from around the world.
Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land showcased a curated selection of rave fashion, festival apparel, accessories, and original illustration-based designs created to celebrate creativity, individuality, and self-expression.
Throughout the festival, visitors explored the collection while connecting through a shared appreciation for music, art, culture, and personal expression. The vibrant atmosphere of Zanzibar provided a unique backdrop for presenting Frammy Land’s playful visual universe to an international community of creatives, travelers, and festival-goers.
Participating in Soundscapes strengthened Frammy Land’s connection to global festival culture while expanding the brand’s presence within creative, lifestyle, and music-focused communities.
The experience reinforced Frammy Land’s commitment to creating expressive, illustration-led fashion for international communities and highlighted the ongoing relationship between fashion, art, travel, music, and self-expression.
Collaboration Details
Event: Soundscapes
Location: Zanzibar, Tanzania
Project Type: Festival Vendor Experience
Industry: Music, Art & Wellness Festival
Audience: International Creative Community
Founder, Designer & Illustrator: Gulsah Hamurcu