Futuric Music Festival is an international electronic music festival held in Marrakech, Morocco, bringing together music lovers, artists, and festival communities through a shared passion for electronic music, creativity, and cultural exchange.
As part of its growing presence within the global festival fashion community, Frammy Land participated in Futuric Music Festival as a festival vendor, introducing its colorful world of festival fashion, original artwork, and illustration-led designs to an international audience.
Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land showcased a curated selection of rave fashion, festival apparel, accessories, and original illustration-based designs created to celebrate self-expression, creativity, and individuality.
Throughout the festival, visitors from around the world explored the collection, connected with the brand, and discovered Frammy Land’s unique approach to combining original artwork with festival fashion. The event provided an opportunity to engage directly with an international community united by music, creativity, and alternative culture.
Participating in Futuric Music Festival allowed Frammy Land to expand its presence within the global electronic music scene while sharing its colorful visual identity with new audiences in North Africa and beyond.
The experience reinforced Frammy Land’s commitment to creating expressive, illustration-led fashion for festival communities worldwide and further strengthened the brand’s connection to international music and festival culture.
Collaboration Details
Event: Futuric Music Festival
Location: Marrakech, Morocco
Project Type: Festival Vendor Experience
Industry: Electronic Music Festival & Festival Culture
Audience: International Festival Community
Founder, Designer & Illustrator: Gulsah Hamurcu