Harajuku Is Dead? is a KALTBLUT Magazine exclusive fashion editorial and fashion film exploring the evolution of Harajuku street fashion, creative self-expression, and contemporary youth culture in Tokyo, Japan.
Photographed by Philippe Duval in the heart of Harajuku, the project features Rikarin and Little Voice (Curated by Girls) wearing original Frammy Land raincoats and backpacks designed by designer, illustrator, multidisciplinary artist, and Frammy Land founder Gulsah Hamurcu.
Inspired by Harajuku street fashion, kawaii culture, decora influences, and the creative energy of Tokyo, the editorial challenges the common belief that Harajuku fashion is disappearing. Instead, the project presents Harajuku as a constantly evolving cultural movement shaped by individuality, creativity, and self-expression.
The editorial reflects many of the visual influences that have inspired Frammy Land since its foundation, including Japanese street fashion, playful visual storytelling, bold color palettes, and alternative approaches to personal style. Through photography, fashion film, and contemporary street style documentation, the project highlights the enduring influence of Harajuku culture on global fashion and creative communities.
Featured throughout the editorial are original Frammy Land raincoats and backpacks, showcasing the brand’s early exploration of illustration-led fashion, wearable artwork, and creative self-expression through design.
Published by KALTBLUT Magazine, Harajuku Is Dead? celebrates the people, communities, and creative spirit that continue to shape one of the world's most influential street fashion movements.
Editorial Details
Publication: KALTBLUT Magazine
Feature Type: Exclusive Fashion Editorial & Fashion Film
Editorial Title: Harajuku Is Dead?
Location: Harajuku, Tokyo, Japan
Photographer: Philippe Duval
Models: Rikarin & Little Voice (Curated by Girls)
Project By: Little Voice & Frammy Land
Featured Products: Frammy Land Raincoats & Backpacks
Designer & Illustrator: Gulsah Hamurcu
Explore the Full Editorial & Fashion Film