Melis Karaduman is a Turkish singer-songwriter known for combining contemporary pop influences with a distinctive artistic identity and visual storytelling approach.
For the music video of her single "Yanar", Melis Karaduman wore selected designs from the Frammy Land collection, incorporating the brand’s colorful aesthetic and illustration-led fashion into the visual narrative of the project.
Featured pieces included the Acid Fly Unisex Raincoat Poncho, Pastel Smile Women’s Cropped Blouse, and Dangerous Women’s Sleeveless Bodysuit with Gloves. The designs were chosen to complement the creative direction of the music video while reflecting themes of individuality, self-expression, and contemporary visual culture.
By integrating Frammy Land designs into the styling of the video, the collaboration connected fashion, music, and visual storytelling, demonstrating how original artwork and artist-led fashion can become part of a broader creative production.
The project highlights Frammy Land’s ongoing interest in artist collaborations, music industry partnerships, and creative projects that bring together fashion, performance, and visual expression.
Special thanks to BBI Music and the entire creative team behind the project.
Collaboration Details
Project: "Yanar" Music Video
Artist: Melis Karaduman
Location: Türkiye
Project Type: Music Video Wardrobe & Artist Styling
Featured Designs:
• Acid Fly Unisex Raincoat Poncho
• Pastel Smile Women’s Cropped Blouse
• Dangerous Women’s Sleeveless Bodysuit with Gloves
Industry: Music & Entertainment
Designer & Illustrator: Gulsah Hamurcu
Label: BBI Music