KC GRAD (GRAD – European Centre for Culture and Debate) is one of Belgrade’s leading independent cultural institutions, bringing together artists, designers, creatives, and cultural communities through exhibitions, workshops, music programs, debates, film screenings, and interdisciplinary cultural events.
As part of the annual Christmas Designer Market, Frammy Land participated as an independent designer and vendor, introducing its colorful world of original artwork, illustration-led fashion, and creative self-expression to the Belgrade creative community.
Founded by designer, illustrator, and multidisciplinary artist Gulsah Hamurcu, Frammy Land presented a curated selection of fashion accessories, original designs, and illustration-based products created to celebrate creativity, individuality, and artistic expression.
The Christmas Designer Market brought together independent designers, artists, and makers from across the region, creating an opportunity for visitors to discover unique products directly from their creators. Among a predominantly local group of designers, Frammy Land participated as one of the international brands featured within the event.
Beyond the sales experience, the event provided an opportunity to connect with artists, designers, and members of Belgrade’s cultural community within a venue recognized for its contribution to contemporary art, culture, and creative exchange.
Participating in KC GRAD’s Christmas Designer Market reinforced Frammy Land’s connection to independent creative communities and highlighted the relationship between fashion, illustration, contemporary art, and cultural participation.
Special thanks to Ljudmila Stratimirovic for her support and hospitality throughout the event.
Collaboration Details
Event: Christmas Designer Market
Venue: KC GRAD – European Centre for Culture and Debate
Location: Belgrade, Serbia
Project Type: Designer Market Participation
Industry: Art, Design & Cultural Events
Audience: Creative Community & Independent Design Market Visitors
Founder, Designer & Illustrator: Gulsah Hamurcu
Special Thanks: Ljudmila Stratimirovic